Influencers like Nara Smith, Hannah Neeleman, and Estee Williams are showing a picture-perfect life of staying at home, caring for their husbands and children, and making everything from scratch.
But what looks like a soft life is also part of a larger shift.
Some call it “choice feminism.” Others see it as a step back for women’s rights. As global politics shift to the right, and alpha male content rises online, the trad wife trend is being viewed as more than just a lifestyle.
It reflects how today’s society views gender roles, feminism, and what it means to be a “good woman.”
In India, the term may not be trending, but the expectations still exist – women juggling careers and home, while trying to be the “ideal wife.”
Is this balance, or backlash?
Watch the full video to find out.
Reporter: Danita Yadav
Camera: Vikram Sharma
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